One of the finest ways of attaining digital marketing objectives is by performing PPC. PPC or pay-per-click advertising is a bit expensive, yet effective method of gathering more viewers, enhancing click-through rates, attaining high website rankings, and building more conversions. If you are thinking about the quickest route to attain all your business goals, PPC should be the option to start with.
Successful brands are now taking the guidance and support of a reputed PPC marketing company in Delhi, Mumbai, or Kolkata. The main problem arises when they need to choose the most effective platform to run a result-oriented PPC marketing campaign.
Here in this article, we will talk about the top 4 PPC advertising platforms that are easy to use and cost-effective. Find them in the following section.
Top 4 PPC advertising platforms you must look for
- Google AdWords: When it comes to PPC advertising, Google AdWords is always the right choice. This is the most cost-effective advertising platform that allows users to create ads and run a successful campaign based on the marketing niche.
According to a recent report, Google has a 78% market share of the global PPC market. The comprehensive range of PPC features makes this platform a great choice for advertisers. Some prominent features include –
Number of clicks
Number of conversions
Besides this, Google AdWords even has an option for creating multiple categories of ads. For example, Google shops advertising, Gmail in-app advertising, YouTube advertising, Google Play Store advertising, and Display Network ads. If you want to run an effective ad, nothing can be better than Google AdWords.
- Bind Ads: If the king of Google search engine ads is Google AdWords, the king of Yahoo and Bing platforms is Bing Ads. Like Google, millions of users use the Bing platform to search for their relevant queries.
If you compare the Bing ads with Google ads, the former is cheaper than later. For tight-budget advertisers, this is a perfect option. Bing Ads is a network for promoting display ads. You can use these ads on Xbox, Windows App Store, Outlook Email, third-party websites, and MSN.
With a proper Bing Ad strategy, you can create a report based on –
Enhanced and manual CPC
Number of clicks
Number of conversions
If you are worried about the competition level, the Bing Ad network is a perfect choice.
- Facebook Ads: Next popular platform is Facebook. This is a giant social media network where millions of users are found hanging out. Compared to other PPC ad platforms, Facebook has several targeting options along with interesting features.
While publishing a PPC ad on Facebook, you can filter out your targeted audience based on demographics, location, gender, interests, profession, and so on. You can choose the ideal audience and display the ads only to them, instead of displaying the ads to the global audience.
Are you planning to create social media ads and reach out to a wide audience? Never forget to try Facebook ads before looking for other ads.
- Instagram Ads: Facebook comes with another option Instagram. This is quite trending nowadays. Maximum online users are found spending time on this platform. Taking the leverages, marketers are now using Instagram to advertise their products and services and make brand promotion.
Like Facebook, Instagram even pays more attention to generate the right audience. Instead of focusing more on the keywords, the platform focuses more on the numbers of likes, shares, and level of engagement.
So many popular PPC advertising channels are there where you can run an ad and gain a huge response. Here we just have mentioned a few popular ones. However, in the end, you need to find the right platforms that can meet your needs. You can perform this job by listing down your targeted audience and understanding in which platforms your potential clients spend more time. Probably, this will showcase the best result.
Online marketing for contractors, healthcare marketers, plumbers, HVAC agencies, or other industries is overall challenging. But with some smart marketing concepts like PPC, you can streamline the workflow and reduce your competition.