It is a no-brainer that anyone who owns an online business wants to increase their conversion rate. However, the question is; how much do you want it to grow? The answer to this will depend upon the resources you have and the efficiency of your funnel. However, you should know that the average conversion rate of an e-commerce store stands at just 2.63%. This shall not discourage you in any way though. If anything, the stat should motivate you to work harder in order to take this percentage higher. There are many ways that can allow you to boost your eCommerce conversion rates. What are they? Well, let’s have a look!
#1. Deliver A Personalized Experience
People these days prefer to receive a tailored experience. And if they aren’t satisfied with the level of personalization they get, you can expect them to leave your site quickly. Therefore, it will be wise to use different tools that can easily create a detailed personalized experience for your website visitors. This will make it easier for them to buy from you.
#2. Increase Your Site Speed
If there is one thing that people find frustrating, it is the slow site speed. Your visitors will leave if your website takes forever to load. Therefore, you should always make sure that the speed of your site is just perfect. Also, Google rewards responsive websites and pushes them on top of the search results. But if your site speed is not up to the mark then it could affect your SEO ranking. Moreover, it is recommended not to deploy chatbots on your website as it will significantly reduce the site speed.
#3. Reach Out to Your Audience
To increase your e-commerce conversion, it is necessary for you to reach out to your audience and talk to them. A brand mostly focuses on sending out messages but doesn’t pay heed to those that come in. If you don’t conversate with your target audience then you would never be able to receive feedback about your services. However, there are different ways through which you can initiate a conversation with your audience and can ask them about what they like and dislike about your brand. Some of them are as follows
- Phone calling
- Passive Listening
If you get enough responses from the audience, then you will be able to figure out which things to improve. Another thing; taking your audience’s suggestions into account and implementing them will make them feel valued. And it won’t be a surprise if they become your loyal customers.
#4. Make the Checkout Process Simple
This is perhaps the most important tip of them all. Your ultimate goal is for your audience to buy from you but that cannot happen until you make the checkout process easier for them. To do this, try to include as few steps as possible. You don’t want to make the buying process overcomplicated now, do you? You should only ask for relevant information and simplify your navigation. Also, you should try to minimize the number of pages that a user has to go through to complete the checkout process.
#5. Include Customer Reviews
Social proof makes it easier for customers to trust you. Therefore, it will be a good idea if you display customer reviews on your website. This will signify to the buyers that you are actually legit. And they would have no problems purchasing from you. So, include a section of reviews under each product page that can reflect the sentiments of customers who bought a particular item from you. However, keep in mind that you will need to deliver outstanding service and quality products to your customer to earn positive reviews. Otherwise, they may post negative reviews which might drive the customer away.
To conclude, you need to remember that your conversion rate will continue to increase as long as you are providing some benefit to your customers. That perk can be anything from providing them a personalized experience to listening and implementing their suggestions. I, myself subscribed to Cox internet packages after they consistently delivered excellent TV service. Hence, you should make efforts to make your customers happy. Also, consider the tips mentioned above, and try them out to increase your e-commerce conversion rate.